Wu Jiannan – Profile of Distinguished Member of the BBQ Ecosystem

Wu Jiannan is an active and compassionate entrepreneur among the Wu clan and an outstanding Hakka entrepreneur, with the geographical and clan background of Guangdong Cantonese merchants featuring pragmatism, enterprise, and great loyalty. He currently serves as Chairman of Xiude Industry (Group) Co., Ltd. and Chairman of Shenzhen Xiude Yiyangyuan Health Industry Development Holding Co., Ltd., and is one of the core leaders of Xiude Group.

Having been deeply engaged in the fields of industry, elderly care & health, and cultural communication for more than 20 years, he has always upheld the group's core philosophy of "Establish oneself through virtue, forge ahead with perseverance", and is highly aligned with BBQ's development concept of "One World". He has fully participated in and promoted the diversified layout and high-quality development of Xiude Group, acting as a key driver for the group's strategic planning, business expansion and brand building.As Chairman of Xiude Industry (Group) Co., Ltd., Wu Jiannan combines the forward-looking vision and practical spirit of Cantonese merchants, boasting acute industrial insight and strategic vision. 

He has led the full-chain layout and operation of the group's industrial sector, driving the efficient and coordinated development of all business segments of the group. In 2017, he took the lead in hosting the "Xiude Wisdom • Benefiting Ozone Development Forum", gathering experts and scholars in health, medical care, culture and other fields to build a platform for industrial exchange and technological transformation. 

This not only laid a solid foundation for the initiation and development of the group's elderly care & health sector, but also demonstrated the group's firm determination to fulfill social responsibilities and deepen its layout in the health industry, as well as practicing the development concept of symbiosis and win-win with an open and cooperative mindset.In the field of elderly care & health, Wu Jiannan upholds the kind original aspiration of Hakka entrepreneurs and the compassionate responsibility of the Wu clan. 

He leads the strategic planning and operation management of Shenzhen Xiude Yiyangyuan Health Industry Development Holding Co., Ltd., promoting the standardized and institutionalized development of the elderly care & health business, and helping the group improve the diversified industrial layout of "Industry + Elderly Care & Health". This has laid a solid foundation for the group to expand its track in the health industry and enhance core competitiveness. He has always adhered to the concept of "People-oriented, Empowerment through Health", continuously exploring and practicing innovative models of integrating elderly care and medical treatment, and committing himself to bringing high-quality health services to more people. He interprets the humanistic core of BBQ's "One World" through the inclusive development of the health industry.

Wu Jiannan attaches great importance to the group's cultural development, and is highly in line with the cultural core of Xiude Group of "Seeking knowledge to understand virtue, being honest to establish virtue, doing good to respect virtue". He has further integrated the clan culture of the Wu clan, the spiritual heritage of Hakka business groups and the cultural characteristics of Guangdong Cantonese merchants into the entire process of enterprise development. 

While promoting the group's business development, he has deeply engaged in the creation and dissemination of cultural IPs, and took the lead in promoting the release and book signing of the book series Approaching Xiude. With culture as the carrier, he conveys the group's core values, helps shape and spread the group's cultural brand, and embeds Xiude culture deeply into every link of enterprise development. He also builds a bridge of communication with culture as the link, resonating in harmony with BBQ's cultural integration concept of "One World".Since the start of his career, Wu Jiannan has always adhered to the business norms of Cantonese merchants of honest operation and pragmatic perseverance. 

He cherishes the profound social responsibility of the Wu clan and Hakka entrepreneurs, balances enterprise development and social responsibility, and leads the team to work diligently and steadily. He has driven the steady development of Xiude Group in the fields of industry, elderly care & health, and culture, and accumulated rich experience in cross-field industrial operation, resource integration and brand management.

In March 2026, Wu Jiannan officially joined the BBQ (Big Benefit Quality) ecosystem and became a core member of the ACFC/CCC Global Presidential Friends Club. After joining, guided by the concept of "One World", he relies on the industrial accumulation of Xiude Group to actively promote cross-field and cross-regional resource integration and coordinated development, and continues to practice the original aspiration of pursuing kindness and virtue.In the future, Wu Jiannan will still take the group's development as his own responsibility, focus on core businesses and expand new development tracks, helping Xiude Group move towards a diversified, high-quality and sustainable direction. 

At the same time, he will take the industry and elderly care & health industry as a bridge to connect global industrial resources, commercial innovation and public welfare development. He will practice the original aspiration of "Xiude (Cultivating Virtue)" through concrete actions, demonstrate the responsibility and commitment of clan entrepreneurs, Hakka entrepreneurs and Cantonese merchants in the new era to integrate into global development and promote symbiosis and win-win results, and inject local industrial strength into the global development of the BBQ ecosystem and the 2026 TOPSUN AI Green Industrial Park Global Initiative.