BBQ Global Service Plan Empowering Mongolia’s Urtnasan Family: A Model of Non-Blood-Related Community of Shared Future

I. Family Background and Core Challenges

The family of Urtnasan Zambaga (nicknamed Esui) is a representative clan in Mongolia that combines traditional energy and pastoralism. For generations, they have relied on coal mining and grassland animal husbandry, facing three critical development challenges:

Resource Dependency Risk: Their economy is highly reliant on coal exports, making it vulnerable to international energy price fluctuations and the risk of industry obsolescence amid the global carbon neutrality wave.

Conflict Between Ecology and Inheritance: Overgrazing and coal mining have caused grassland degradation and water pollution, threatening the family’s livelihood and leaving younger generations caught between “staying without jobs” and “leaving their roots behind.”

Lack of Globalization Capacity: While the family holds local resource advantages, it lacks advanced technologies, global capital networks, and sustainable development capabilities, hindering its ability to break through traditional industry bottlenecks.

II. Intervention and Empowerment Path of the BBQ Global Service Plan

Under the CCC Club’s philosophy of “Non-Blood-Related Community of Shared Future,” the BBQ Global Service Plan, centered on the ACFC (All Children Future Care) Centennial Initiative, delivered a systematic empowerment solution for the Urtnasan family.

Industrial Upgrading: From “Black Coal” to “Green Hydrogen”

Leveraging the global scientific and financial resources integrated by ACFC, the BBQ Project introduced the microwave plasma torch technology from South Korea’s Green Science Corporation to the family.

1.The family’s original coal mine was transformed into a clean hydrogen production base. By using microwave plasma to crack coal and organic waste, it converts traditional coal resources into zero-carbon hydrogen without carbon dioxide emissions.

2.This transformation not only preserved the family’s resource control but also positioned them as a core player in Mongolia’s “green hydrogen export” strategy. Products are delivered to East Asian markets via the China-Mongolia-Russia cross-border energy corridor, achieving the leap from “resources to assets, assets to returns.”

 Ecological Restoration: From “Grassland Exploitation” to “Ecological Symbiosis”

With the advanced carbon material technology of South Korea’s KCMT, the BBQ Project helped the family establish a dual-track model of “grassland ecological restoration + carbon sink asset operation.”

1. Nano-carbon materials were used to improve degraded grassland soil, and an intelligent livestock management system increased grassland carrying capacity by 30% while reducing overgrazing pressure by 80%.

2. The carbon sink assets formed by restored grasslands are converted into stable returns through the global carbon trading market, providing the family with sustainable cash flow for “ecology feeding industry” and realizing the new economic logic of “protection equals development.”

Family Inheritance: From “Generational Division” to “Global Symbiosis”

The BBQ Project reshaped the family’s inheritance system through “family capacity building + global network connection.”

1. Young family members were provided with training in clean energy technology and financial investment at top global universities. As the family’s representative, Esui participated in the ACFC Global Youth Leadership Program, becoming a bridge connecting Mongolia with international resources.

2.Through the CCC Club’s global industry partner network, the family established in-depth cooperation with European and American new energy enterprises and Asian sovereign funds, embedding Mongolia’s hydrogen, rare earth, and other resources into the global green supply chain. This elevated the family from “local resource owners” to “global ecological value managers.”

III. Outcomes of the Non-Blood-Related Community of Shared Future

Empowered by the BBQ Global Service Plan, the Urtnasan family has become a benchmark for Mongolia’s “resource enclave economy,” with value reflected in three dimensions:

1.Economic Value: The family’s annual revenue grew from the tens of millions of dollars level in the coal era to hundreds of millions of dollars through the combination of green hydrogen and carbon sink assets, driving over 10,000 surrounding herder households to participate in ecological industries and achieve common prosperity.

2.Ecological Value: The large-scale grassland ecological zone and mineral resource area operated by the family have become Mongolia’s “Clean Water Protection Demonstration Base,” targeting a reduction of over 150,000 tons of carbon emissions annually and providing a Mongolian model for global climate governance.

3.Social Value: The family-initiated “World Common Prosperity Foundation & Mongolia Youth Green Entrepreneurship Fund” supports over 50 local green technology projects, translating ACFC’s “All Children Future Care” vision into local action and building a multi-layered community of shared future spanning “family-community-nation-global.”

IV. Global Demonstration Significance of BBQ Philosophy and New Economic Model

The Urtnasan family case validates the core propositions of the CCC Club’s BBQ philosophy:

1. Non-Blood-Related Community of Shared Future:Through ACFC’s global resource integration, the BBQ Project connects individuals and families from different countries and backgrounds into a symbiotic community, enabling the Urtnasan family to form a “shared interests and risks” partnership with global scientists, financiers, and industrialists.

2. Resource Enclave Economy:Taking Mongolia as a pilot, the BBQ Project explores a new economic model of “global capital + local resources + green technology,” upgrading Mongolia from a “resource exporter” to a “global ecological value provider” and offering a feasible path of “synergizing protection and development” for developing countries.

3.Global Common Prosperity:The family’s transformation not only achieves its own sustainable development but also provides critical support for global carbon neutrality goals by exporting ecological products such as green hydrogen and carbon sink assets, truly embodying the CCC Club’s BBQ vision of “One Global Family, Jointly Protecting the Future of Humanity, the Earth, and Clean Water.”

Figure: Amid the global wave of new energy industry competition and green transformation, the CCC Club BBQ Global Service Plan execution team, with professional resource integration capabilities and in-depth industry insights, successfully built a cooperation bridge between South Korea’s leading hydrogen energy technology and Mongolia’s new energy layout. On September 25, 2024, a delegation led by LKHAMSUREN ZORIGT, core representative of Mongolia’s Urtnasan family, conducted an on-site inspection of the South Korean GS Hydrogen Power Plant, organized by David Lee, ACFC/BBQ Korea Chairman. This accelerated the deployment of South Korea’s leading hydrogen energy technology in Mongolia. By empowering the Urtnasan family, ACFC/BBQ is helping Mongolia advance toward its strategic goal of becoming an “emerging green energy powerhouse.”